Summary
Added new misleading pricing violation: frequent or repeated price changes within short periods that prevent stable/established selling price. Sellers must now maintain price stability or face compliance risk.
Why it matters
Sellers using dynamic pricing, flash sales, or frequent repricing strategies now face enforcement action. This new requirement directly impacts pricing operations and seller compliance status on TikTok Shop.
Recommended action
Audit pricing change frequency on all active listings. Establish pricing change protocols limiting adjustments to weekly or less frequent intervals. Document business rationale for price changes to demonstrate legitimacy if challenged.
Frequent or repeated price changes within a short period that prevent a stable or established selling price
No content was removed in this update.
Affects: Seller, Listing