Summary
Fair Pricing Policy restructured into "Do not" format with explicit reference to Product Listing Policy. No new pricing prohibitions introduced; existing rules (misleading pricing, overcharging, price gouging) restated for clarity.
Why it matters
Sellers should review reformatted guidance to confirm current practices comply with restated prohibitions. Clearer formatting reduces ambiguity but does not alter compliance baseline or enforcement standards.
Recommended action
Review updated policy page to verify current pricing practices align with restated requirements. No immediate behavior change required if existing practices already complied with prior policy.
Do not list items at prices that are much higher than comparable products on the market.
Do not list items at prices that are much higher than comparable products on the market.
Key Points:
This policy outlines the pricing requirements sellers must follow when listing products on Tik Tok Shop.
Sellers must also follow the requirements listed in our Product Listing Policy.
Do not: Use misleading pricing.
For example, do not list a product at a very low price if other variations (like a different color or style) are significantly more expensive.
Do not: Overcharge for products.
Do not: Engage in price gouging.
Do not list products at unusually high prices during emergencies or periods of high demand.
Do not: Use misleading pricing.
For example, do not list a product at a very low price if other variations (like a different color or style) are significantly more expensive.
Do not: Overcharge for products.
Do not: Engage in price gouging.
Do not list products at unusually high prices during emergencies or periods of high demand.
Do not list items at prices that are much higher than comparable products on the market.
Do not list items at prices that are much higher than comparable products on the market.
Key Points:
Tik Tok Shop prohibits misleading pricing, such as listing a product at a price that is significantly lower than the cost of other available variations (SKUs), such as different color, material, style, features, or design.
Listing products at unusually higher prices during situations of widespread emergency or customer demand, also known as "price gouging," is not allowed.
Tik Tok Shop prohibits misleading pricing, such as listing a product at a price that is significantly lower than the cost of other available variations (SKUs), such as different color, material, style, features, or design.
Listing products at unusually higher prices during situations of widespread emergency or customer demand, also known as "price gouging," is not allowed.
Affects: Seller, Listing