Summary
The policy wording was updated to address sellers directly, emphasizing that sellers must not use TikTok Shop Chat to solicit or incentivize customers for positive or altered reviews and must ensure all communication complies with the Review Policy.
Why it matters
This clarification reinforces seller obligations to avoid manipulative feedback practices, reducing risk of policy violations and potential enforcement actions related to review tampering.
Recommended action
Sellers should review their customer communication practices to ensure no incentives or solicitations for positive or altered reviews are offered and that all interactions comply with the Review Policy.
You must not use Tik Tok Shop Chat to solicit, incentivize, or offer customers any form of monetary or non-monetary reward in exchange for a positive review or altered feedback. You must also ensure that all communication with customers adheres to our Review Policy.
You must not use Tik Tok Shop Chat to solicit, incentivize, or offer customers any form of monetary or non-monetary reward in exchange for a positive review or altered feedback. You must also ensure that all communication with customers adheres to our Review Policy.
Affects: Seller