Summary
Removed minimum follower requirement for binding as Official or Marketing Account; introduced Early-Stage Pilot Program for Official and Marketing creators with posting limits and graduation criteria; adjusted posting limits during pilot programs; added Extended Pilot Creator restrictions; clarified identity verification and age confirmation processes.
Why it matters
Creators and sellers must adapt to new eligibility and pilot program rules affecting access to features and posting limits, impacting content promotion and monetization capabilities. Early-stage creators face stricter limits, potentially affecting growth and earnings.
Recommended action
Review and update onboarding and compliance processes to align with new pilot program requirements and posting limits; inform creators about new pilot program rules and graduation criteria; monitor creator status for Extended Pilot restrictions.
Creator Eligibility Policy 05/18/2026 Key Points: Tik Tok users must meet age, identity, and account requirements to access creator features.
There are three creator types: Official Accounts, Marketing Accounts or Affiliates.
Marketing Creators must: Be invited to a marketing creator bind by a Tik Tok Shop Official Shop Creator Official Shop Creators are creator accounts that are bound to a seller account through an official creator bind.
During this program, some capabilities limited.
Affects: Creator, Seller, Video
Reach at least 1,000 followers Pass Tik Tok Shop’s compliance and security evaluations Please note: If your account unbinds and re-binds with a seller, your program status may be re-evaluated Switching creator types may result in re-entry into the Pilot Program or a reset of your status Accounts that have already graduated from the Affiliate Creator Pilot Program are not subject to this Early-Stage Pilot Program Affiliate Creator Pilot Program: After successful verification, Affiliate Creators with fewer than 5,000 followers are automatically enrolled in the Affiliate Creator Pilot Program for at least 30 days.
Program Restrictions During this program, your capabilities are limited.
For example, you will have: Access only to products with a Shop Performance Score of 95% or higher A posting limit of up to 3 shoppable product videos per day and 3 shoppable LIVEs per week No eligibility to join campaigns Extended Pilot Creator Restrictions In some cases Tik Tok Shop may, at its discretion, designate you as an Extended Pilot Creator.
Extended Pilot Creators may have: A posting limit of up to 3 shoppable product videos per week A posting limit of up to 1 shoppable LIVE per week Access only to products with a Shop Performance Score of 95% or higher No eligibility to join campaigns Graduation Requirements To graduate from the program and remove ALL pilot program limitations, creators must: Reach at least 5,000 followers; and Remain in the program for at least 30 days Early Restriction Unlock Eligibility If a creator does not reach 5,000 followers within 30 days, they may still, at Tik Tok Shop’s discretion, become eligible for early removal of certain restrictions by: Passing the probation quiz Reaching at least 176 Creator Health Rating points Meeting at least one of the following requirements: Publish 6 or more shoppable videos, each at least 8 seconds long Promote Tik Tok Shop products in at least 1 livestream that is at least 5 minutes long Generate 10 orders through shoppable content Eligible creators may also have restrictions related to Tik Tok Shop Product Marketplace access, shoppable LIVE features, and campaign participation lifted early.
Posting Limits Creators and merchants may post:• Up to 30 shoppable short videos per day• Up to 60 shoppable photo posts per day Enforcement Actions and Appeals We regularly review creator accounts for compliance with our policies.
There is no minimum follower requirement to bind as an Official or Marketing Account, though creators are still required to pass platform compliance checks.
Creator Pilot Program Early Stage Pilot Program for official & marketing creators: After successfully binding to a seller, newly onboarded Official Creator and Marketing Creator may automatically enter the Early-Stage Pilot Program for at least 30 days.
For example, you may have: A posting limit of up to 3 e-commerce videos per day To graduate from the program and unlock full capabilities, you must meet all of the following requirements: Be bound to the program for at least 30 days.
If you are tagged as an Extended Pilot Creator, stricter restrictions may apply, and you will not be eligible to graduate from the Pilot Program while this tag remains active.
You can check your account status on the Pilot Program page.
Creator Eligibility Policy 05/18/2026 Key Points: Tik Tok users must meet age, identity, and account requirements to access creator features.
There are three creator types: Official Accounts, Marketing Accounts or Affiliates.
Marketing Creators must: Be invited to a marketing creator bind by a Tik Tok Shop Official Shop Creator Official Shop Creators are creator accounts that are bound to a seller account through an official creator bind.
Marketing Creators must: Be invited to a marketing creator bind by a Tik Tok Shop Official Shop Creator Official Shop Creators are creator accounts that are bound to a seller account through an official creator bind.
Reach at least 1,000 followers Pass Tik Tok Shop’s compliance and security evaluations Please note: If your account unbinds and re-binds with a seller, your program status may be re-evaluated Switching creator types may result Creator Pilot Program After successful verification, Affiliate Creators with fewer than 5,000 followers are automatically enrolled in the Creator Pilot Program for 30 days.
Program Restrictions During this program, your capabilities are limited.
Extended Pilot Creators may have: A posting limit of up to 3 shoppable product videos per week A posting limit of up to 1 shoppable LIVE per week Access only to products with a Shop Performance Score of 95% or higher No eligibility to join campaigns Graduation Requirements To graduate from the program and remove Reach at least in creator Tik Tok probation quiz one of the following requirements: 6 or more shoppable videos, each at least 8 seconds long Tik Tok Shop products in at least 1 livestream that is at least 5 minutes long 10 orders shoppable content may also lifted
Posting Limits Creators and merchants may post:• Up to 30 shoppable short videos per day• Up to 60 shoppable photo posts per day Enforcement Actions and Appeals We regularly review creator accounts for compliance with our policies.
Each has different follower requirements and access to shop tools.
New creators under 5000 followers start in a 30-day Pilot Program with limited features.
They must meet performance criteria to unlock full access.
The Creator Pilot Program may be extended if any of these requirements are not met.
Limits on shoppable video publishing frequency will be lifted only when you have 5,000 followers.
Videos with a Tik Tok Shop product link that were published privately, deleted, or removed due to a violation will be counted towards the weekly total.
More information here.*This does not apply to creators who were verified before April 7, 2025.
Featured Shop Creators are eligible creators who have demonstrated strong and consistent performance through high-quality content, strong community engagement, and sustained sales performance across shoppable videos and/or LIVE sessions.
For additional information on eligibility requirements and future updates regarding the Featured Shop Creator program, please refer to official communications and resources shared through Tik Tok Shop Creator channels including https://www.tiktok.com/@tiktokshopcreators.us Enforcement Actions and Appeals We regularly review creator accounts for compliance with our policies.