Summary
The Content Policy was updated to include a clearer key points section emphasizing accuracy, compliance, and consistency of promoted content, and to clarify enforcement actions and appeal processes. The policy text was reorganized and expanded for clarity but did not materially change prohibitions or requirements.
Why it matters
Creators and sellers must ensure all promoted content complies with updated clarity on accuracy and compliance to avoid enforcement actions such as content removal or account restrictions. The clearer enforcement and appeal guidance helps users understand consequences and recourse.
Recommended action
Review the updated Content Policy to ensure all promotional content meets the clarified accuracy and compliance standards. Update training and content review processes accordingly to prevent violations and prepare for enforcement and appeals.
This policy outlines the requirements you must follow when creating, uploading, posting, livestreaming, and sharing ("Promoting") any content on Tik Tok Shop.
Content This policy applies to all content uploaded, displayed, or promoted on Tik Tok Shop.
Auctions and auction-based activities include, but are not limited to: Offering or soliciting bids: Directing users to propose prices for an item until the creator chooses a satisfactory offer Rapid bidding: Placing a short timeframe for users to swiftly and frequently place bids in a fast-paced auction process Timed bidding: Setting a countdown for users to place bids within the timeframe For detailed requirements related to Countdown
Affects: Creator, Seller, Listing, Video
Content Policy 05/22/2026 Key Points:
Creators must ensure all Tik Tok Shop content is accurate, compliant, and consistent with the products being promoted.
Tik Tok Shop prohibits misleading claims, gambling content, shocking content, spam, fraud, and other harmful or manipulative promotional behavior.
Violations may result in enforcement actions such as content removal, feature restrictions, violation points, or account restrictions, with appeals available through Seller Center or the Tik Tok app.
This includes, but is not limited to: Livestreams Videos Cover images Titles and descriptions Hyperlinks and anchor links Spoken statements On-screen text Clothing, props, gestures, and behavior Voiceovers and microphone setups Usernames, nicknames, and personal introductions Product demonstrations and visual representations All elements of promoted content must comply with this policy, regardless of format.
Content may also be subject to additional placement requirements, including the Shop Tab Eligibility Requirements, for homepage visibility and recommendation surfaces.
This policy outlines the requirements you must follow when creating, uploading, posting, livestreaming, and sharing ("Promoting") any content on Tik Tok Shop.
Content This policy applies to all content uploaded, displayed, or promoted on Tik Tok Shop.
Auctions and auction-based activities include, but are not limited to: Offering or soliciting bids: Directing users to propose prices for an item until the creator chooses a satisfactory offer Rapid bidding: Placing a short timeframe for users to swiftly and frequently place bids in a fast-paced auction process Timed bidding: Setting a countdown for users to place bids within the timeframe For detailed requirements related to Auctions, Temporary Listings, Countdown Bidding, and Surprise Sets, please refer to the Gambling Policy.
This policy supplements Tik Tok's Community Guidelines, Tik Tok Shop's Creator Terms of Use, and Tik Tok Shop's Seller Terms of Service (collectively, "Tik Tok Terms").
This policy is not intended as legal advice.
For any questions regarding US laws and regulations, we encourage all users to seek independent legal advice.
This policy is updated periodically.
Creators must check this page regularly to ensure compliance with our current policy.
Tik Tok Shop reserves the right to make changes to any policy at any time without prior notice.
Please review our Tik Tok Shop Policy Center updates section on Tik Tok Shop Academy for the most up-to-date policy.
Policy Statements All Tik Tok Shop creators are required to comply with this policy.
Cover pages, titles, hyperlinks, anchor links, descriptions, character speeches, clothing, behaviors, voice, mic setups, nicknames, personal introductions, images, and other features are also subject to this policy.
The following is a non-exhaustive list of content categories that are prohibited on Tik Tok Shop.
Access will be removed if the SPS falls below this threshold.
Tik Tok Shop reserves the right to remove access to this feature at any time.
For more information about auctions and the Countdown Bidding Feature, see Gambling Policy.