Summary
Removed guidance on permitted marketing practices for collectibles. New policy now requires Certificate of Authenticity from approved authenticators, clear product images, and accurate condition details. Shop Performance Score ≥2.5 required to offer breaks.
Why it matters
Sellers can no longer use previously-permitted marketing language (rarity, uniqueness, enthusiasm-based claims). COA requirement raises barriers to entry and operational cost. Non-compliance risks listing removal or shop restrictions.
Recommended action
Audit all active collectibles listings. Obtain COA documentation from approved authenticators. Remove enthusiasm-based and rarity-focused marketing language. Verify shop SPS meets 2.5 threshold and product imagery meets clarity standards.
No new content was added in this update.
Describe items factually (for example, brand, type, condition, features)
Discuss non-monetary attributes such as production rarity, age, or edition information
Affects: Seller, Listing