Listing and LIVE Display Requirements

Summary

TikTok Shop removed all "Listing and LIVE Display Requirements" for Surprise Sets in Collectibles category, which previously mandated: clear product titles, item quantity disclosure, category selection, dimension accuracy, use of official randomization tool, and full item display during LIVE. Policy now requires Certificate of Authenticity (COA) from approved third-party authenticators, clear product images, item condition documentation, and Shop Performance Score (SPS) ≥2.5 for eligible sellers offering collectible breaks.

Why it matters

This represents a significant operational and compliance shift. Removal of prior Surprise Set requirements (randomization tool mandate, complete item disclosure on LIVE) eliminates transparency and fairness controls that protected consumers from arbitrary or manipulated outcomes. Simultaneously, new COA/authentication requirements raise barriers to entry and operational complexity for sellers. Sellers previously compliant with surprise set listing rules now face enforcement risk if they haven't migrated to COA-based authentication and SPS thresholds. The loss of mandatory LIVE display requirements may reduce fraud deterrence while authentication requirements may exclude sellers without third-party certifier access.

Recommended action

1) Audit all active Surprise Set listings in Collectibles category to identify compliance gaps against new COA and SPS requirements. 2) Obtain approved third-party COA documentation for all collectible inventory or suspend affected listings. 3) Review Shop Performance Score status and correct any deficiencies below 2.5 threshold. 4) Update listing templates to include condition documentation and authentication proof per new standards. 5) Discontinue LIVE streams that do not display full item sets and verify transition away from randomization tool if no longer mandated.

Affects: Seller, Listing