Summary
Updated guidance on selecting and showcasing products for LIVE selling, emphasizing curated bundles of 10+ products, use of product labels and filters, and strategic pinning during LIVE streams to boost engagement and sales.
Why it matters
Creators and affiliates gain clearer strategies to optimize product selection and presentation during LIVE selling, potentially increasing viewer engagement and sales performance while maintaining authenticity and audience trust.
Recommended action
Review and apply the updated product selection strategies and pinning guidelines in LIVE selling sessions to enhance audience interaction and conversion rates.
Choosing the Right Products for LIVE Selling 05/14/2026 Livestream Content Why Product Selection Is Everything If you want to build trust, boost sales, and create a LIVE stream, your audience actually sticks around for — it all starts with one thing: picking the right products.
Tags on Product Detail Page Example Exposure plus：Products with potential to help you reach more viewers with high sales potential and less content competition N% positive reviews：Products with many 4-star or higher reviews from real customers Negative reviews：Products with many negative reviews from real customers (avoid these products to product your PPS score)Flash sale：Products with Flash sale discounts to attract your audiences Free shipping：Products with free shipping offers to help with purchase decision Hot sales/ Hot search/ Hot picks：Viral products with these tags!
Here are some relevant guidelines Start by pinning your Irresistible Hero Products to ensure that your followers recognize your showcase products and the right traffic is directed to the LIVE at the onset.
While traffic is stable or increasing, it's advisable to focus pinning on these Hero products.
Continually track engagement for audiences from products that are pinned and switch things up as engagement dwindles.
Give some time (at 10-15 mins in a 2 hour LIVE) before you make a tactical decision to switch pins.
Choosing the Right Products for LIVE Selling 05/14/2026 Livestream Content Why Product Selection Is Everything If you want to build trust, boost sales, and create a LIVE stream, your audience actually sticks around for — it all starts with one thing: picking the right products.
Tags on Product Detail Page Example Exposure plus：Products with potential to help you reach more viewers with high sales potential and less content competition N% positive reviews：Products with many 4-star or higher reviews from real customers Negative reviews：Products with many negative reviews from real customers (avoid these products to product your PPS score)Flash sale：Products with Flash sale discounts to attract your audiences Free shipping：Products with free shipping offers to help with purchase decision Hot sales/ Hot search/ Hot picks：Viral products with these tags!
Here are some relevant guidelines Start by pinning your Irresistible Hero Products to ensure that your followers recognize your showcase products and the right traffic is directed to the LIVE at the onset.
While traffic is stable or increasing, it's advisable to focus pinning on these Hero products.
Continually track engagement for audiences from products that are pinned and switch things up as engagement dwindles.
Give some time 10-15 mins in a 2 hour LIVE) before you make a tactical decision to switch pins.
Affects: Creator