Summary
The policy section restricting branded content related to prescription medicines in specific markets, including Canada and the United States, has been removed entirely.
Why it matters
Removing these restrictions potentially allows creators to post branded content about prescription medicines without previous geographic or age limitations, increasing risk of non-compliance with healthcare advertising standards and potential regulatory scrutiny.
Recommended action
Creators and compliance teams should review and update internal guidelines to ensure any branded content related to prescription medicines complies with applicable local laws and platform healthcare advertising policies, despite the removal of explicit platform restrictions.
No new content was added in this update.
In the following markets, this Branded Content will be restricted to users over the age of 18 and to the market it was originally posted. Please see our healthcare and pharmaceuticals advertising policies for additional restrictions and details for your country.
Canada, and the United States.
In the following markets, this Branded Content is not allowed:
Australia, Austria, Algeria, Argentina, Azerbaijan, Bahrain, Bangladesh, Belgium, Belarus, Bolivia, Brazil, Bulgaria, Cambodia, Chile, Colombia, Costa Rica, Croatia, Cyprus, Czech Republic, Democratic Republic of the Congo, Denmark, Dominican Republic, Ecuador, Egypt, Estonia, Finland, France, Germany, Ghana, Guatemala, Greece, Hungary, Italy, Indonesia, Iraq, Ireland, Israel, Japan, Jordan, Kazakhstan, Kenya, Korea, Kuwait, Latvia, Lebanon, Lithuania, Malaysia, Mexico, Morocco, Netherlands, New Zealand, Nigeria, Norway, Oman, Pakistan, Panama, Paraguay, Peru, Philippines, Poland, Portugal, Puerto Rico, Qatar, Romania, Saudi Arabia, Serbia, Singapore, Slovakia, Slovenia, South Africa, Spain, Sri Lanka, Switzerland, Sweden, Taiwan, Thailand, Turkey, Ukraine, United Arab Emirates, United Kingdom, Uruguay, Vietnam, and Zambia
Affects: Creator, Video