Summary
Updated wording and formatting for prohibited products and services in branded content, including medical, professional, religious, weapons, weight loss, counterfeit, and other sensitive categories, with minor editorial changes but no substantive policy shifts.
Why it matters
Creators must ensure their branded content complies with updated prohibited categories to avoid content removal or penalties; however, the changes are primarily editorial and do not introduce new restrictions.
Recommended action
Review branded content for compliance with the clarified prohibited categories and update content guidelines accordingly to maintain adherence.
Any medical institutions, treatments or devices, including nutritionists, online pharmacies and telehealth providers; Therapy or other mental health consulting services; Infant formula and nutritional supplements for babies under the age of two; Teeth whitening products and hair growth products; Cosmetic clinics, cosmetic surgery and cosmetics making medicinal claims, including dental surgeries, tattoo services, laser hair removal services, etc.
🚫 Products and services that enable dishonest behaviour - Including products or services that may infringe upon individual privacy, steal other people's personal information, infringe upon a third party's intellectual and other property rights, steal other people's property or assist with dishonest behaviour, such as fraud or falsification.
🚫 Professional services - Including accounting, legal and immigration services.
🚫 Sensitive religious content - Including content that disrespects religious elements, cultures or figures, any hateful behaviour, hate speech or the promotion of hateful ideologies, or claims that faith-based healing, counselling or miracle-working can treat, or alleviate physical, or mental health.
Any medical institutions, treatments or devices, including nutritionists, online pharmacies and telehealth providers; Therapy or other mental health consulting services; Infant formula and nutritional supplements for babies under the age of two; Teeth whitening products and hair growth products; Cosmetic clinics, cosmetic surgery and cosmetics making medicinal claims, including dental surgeries, tattoo services, laser hair removal services, etc.
🚫 Products and services that enable dishonest behaviour - Including products or services that may infringe upon individual privacy, steal other people's personal information, infringe upon a third party's intellectual and other property rights, steal other people's property or assist with dishonest behaviour, such as fraud or falsification.
🚫 Professional services - Including accounting, legal and immigration services.
🚫 Sensitive religious content - Including content that disrespects religious elements, cultures or figures, any hateful behaviour, hate speech or the promotion of hateful ideologies, or claims that faith-based healing, counselling or miracle-working can treat, or alleviate physical, or mental health.
Affects: Creator, Video
🚫 Weapons, ammunition or explosives - Including weapons and related parts, such as firearms, firearm parts, firearm silencers, firearm suppressors, paintball guns, BB guns, non-culinary knives, blades, spears, tasers, nunchucks, batons, swords, pepper spray, fireworks or other explosives, and other objects that are designed to cause harm to individuals or for self-defence.
🚫 Weight loss products or services - Including weight loss clinics, weight loss and weight management supplements (including fat burning pills, appetite suppressants, weight loss and detox teas or lollipops) and fasting services and products.
🚫 Counterfeit products - Content must not display or promote counterfeit documents, such as counterfeit degrees, passports or immigration papers, or counterfeit or unauthorised replicas of a real product.
🚫 Other prohibited products or services - Any other businesses, products or services that are highly controversial, distasteful, violent or dangerous that would be deemed incompatible with the Tik Tok platform or with applicable law.
Examples include international brides, hazardous chemical products, trading of human organs and transplants, prenatal sex determination services and protected wild flora.
deaths, natural or industrial disasters, violent attacks, civil disorder, etc.) and contains any of the following: personal attacks, hashtag appropriation, the selling of goods or services, political campaigning, solicitation of followers or other inappropriate content.
🚫 Political advertising - We do not allow paid political advertising, including creators being compensated for making branded political content.
🚫 Weapons, ammunition or explosives - Including weapons and related parts, such as firearms, firearm parts, firearm silencers, firearm suppressors, paintball guns, BB guns, non-culinary knives, blades, spears, tasers, nunchucks, batons, swords, pepper spray, fireworks or other explosives, and other objects that are designed to cause harm to individuals or for self-defence.
🚫 Weight loss products or services - Including weight loss clinics, weight loss and weight management supplements (including fat burning pills, appetite suppressants, weight loss and detox teas or lollipops) and fasting services and products.
🚫 Counterfeit products - Content must not display or promote counterfeit documents, such as counterfeit degrees, passports or immigration papers, or counterfeit or unauthorised replicas of a real product.
🚫 Other prohibited products or services - Any other businesses, products or services that are highly controversial, distasteful, violent or dangerous that would be deemed incompatible with the Tik Tok platform or with applicable law.
Examples include international brides, hazardous chemical products, trading of human organs and transplants, prenatal sex determination services and protected wild flora.
deaths, natural or industrial disasters, violent attacks, civil disorder, etc.) and contains any of the following: personal attacks, hashtag appropriation, the selling of goods or services, political campaigning, solicitation of followers or other inappropriate content.