Summary
The updated policy clarifies best practices for promotional content on TikTok Shop, emphasizing accurate product representation, originality in video and livestream content, and strict compliance with intellectual property laws to avoid promoting counterfeits or copyrighted material without permission.
Why it matters
Creators, sellers, and affiliates must ensure their promotional content is original, accurately matches the listed product, and respects IP rights to maintain trust, avoid penalties, and prevent customer dissatisfaction or product returns.
Recommended action
Review all promotional content to confirm product accuracy, add original commentary when stitching or dueting, avoid reposting identical content, and verify brand authorization to prevent IP violations. Educate creators and sellers on these clarified guidelines to ensure compliance.
Best Practices for Promotional Content 05/13/2026 Key Points: Ensure that the product that you are promoting matches the listed product.
Posting content of yourself wearing a T-shirt with an athlete's name or face without permission.
Best Practices for Promotional Content 05/13/2026 Key Points: Ensure that the product that you are promoting matches the listed product.
Posting content of yourself wearing a T-shirt with an athlete's name or face without permission.
Affects: Creator, Seller, Listing, Video