Summary
The threshold for product disqualification based on the Voice of Customer Index (VoC Index) was raised from 2.5 times to 3 times the average VoC of products in the same listing category for Affiliate Marketing.
Why it matters
This change slightly loosens the criteria for product disqualification in Affiliate Marketing, allowing products with higher VoC Index scores before facing restrictions or removal, potentially reducing the risk of premature disqualification for sellers and affiliates.
Recommended action
Review current product VoC Index scores to identify any products previously at risk under the old threshold that may now qualify for Affiliate Marketing, and adjust affiliate promotion strategies accordingly.
The product's Voice of Customer Index (Vo C Index) is more than 3 times the average Vo C of products in the same listing category. Products that exceed this limit may be subjected to restrictions or removal from Affiliate Marketing.
The product's Voice of Customer Index (Vo C Index) is more than 3 times the average Vo C of products in the same listing category. Products that exceed this limit may be subjected to restrictions or removal from Affiliate Marketing.
Affects: Seller, Listing